Eau Claire, WI · Northwestern Wisconsin Open now (715) 450-9897
(715) 450-9897

Crack Filling and Sealing in Holmen

Crack Filling and Sealing in Holmen, Wisconsin.

Hot rubber crack filling for parking lots in Holmen. Routed where it needs it, filled at 400 degrees, priced by the foot of crack rather than by the acre.

Get a Free Estimate Call (715) 450-9897

4.7 from 21 Google reviews

About an hour and forty-five minutes southeast of Eau Claire on Highway 93 and Highway 53. The estimate is free.

A web of freshly filled cracks running across a parking lot, the rubber still glossy.
4.7 Google ratingFrom 21 reviews
400°F Applied atDirect-fire rubber
9% Water expandsEvery time it freezes

Working in Holmen

Holmen's lots run from brand new in the north parks to school pavement that's been in the ground for decades, and crack filling is the job that keeps the second group from turning into a paving job. Water in an open crack is what takes a base apart and the freeze does the rest. Wide cracks get routed out to a clean face and the rubber goes in hot so it bonds and stays flexible. On the newer lots it shows up at the joints and the edges first.

From our jobs

Job Photos

The crack crew's trucks and melter working a tree-lined road, road work sign up
The crack crew working a town road
The company flatbed and the yellow crack-seal melter on a road shoulder, two crew in hi-vis working ahead of it
The melter on site, crew working ahead of it

All job photos

Hot rubber vs. cold pour

The stuff in a jug at the hardware store is cold pour. It goes in as a liquid, dries, shrinks, and sits in the crack like a rubber band laid in a trench. It's not bonded to anything. The first hard freeze pulls the crack open, the filler has nothing holding it to the walls, and it lifts out in a strip. Most people have seen this happen and assumed it was a bad batch. Hot-applied rubber goes in at around 400 degrees. At that temperature it's thin enough to run down into the crack instead of bridging it, and hot enough to melt into the asphalt faces on either side. When it cools it has bonded to the walls of the crack, so when the crack moves, the filler moves with it.

Cold pour

The jug from the hardware store, and what a cheap quote uses

  • Sits in the crack rather than bonding to it
  • Shrinks as it cures, leaving a channel down the middle
  • Pulls out in strips after the first hard winter
  • Cheap enough that it gets redone every year, which isn't cheap

Hot-applied rubber

What comes off our kettle

  • Flows to the bottom of the crack at 400 degrees
  • Melts into the asphalt faces and bonds to both walls
  • Stays flexible, so it moves when the crack moves
  • Holds for years, not for one season

This is the one place where the cheaper option isn't a smaller version of the right one. It's a different product doing a different thing.

What Decides the Price in Holmen

Priced by the foot of crack, not by the area of the surface, because that's what actually drives the work. Usually done as part of a sealcoating job, where it costs less than it would on its own.

Commercial lot

Per linear foot

Measured on site

  • Depends on crack width, depth and how much routing it needs
  • Most lots are quoted as a lump sum after a walk

Cracks wider than about an inch and a half, or ones that have broken into a network, are past filling. Those get cut out and patched rather than filled with something that will not hold.

How the Work Goes in Holmen

Done before sealer, always: sealer can't bridge an open crack.

Clean the crack out

Blown out with compressed air, vegetation and old failed filler removed. Rubber won't bond to dirt any more than sealer will.

Rout the wide ones

Wide or heavily worked cracks get cut to a consistent reservoir so the filler has a proper shape to sit in. Not every crack needs it; the ones that do are the ones that have already failed once.

Fill hot

Direct-fire kettle, rubber at 400 degrees, wanded into the crack until it's full from the bottom up rather than skinned over at the top.

Squeegee and let it set

Struck off flush or slightly banded over, depending on the surface. Sets hard enough to drive on in under an hour in most conditions.

Booking the last of the sealcoating season now · Call (715) 450-9897

Questions We Get in Holmen

What Holmen calls us about, answered straight.

More questions answered
Holmen's off the interstate. Do you still come out?
Yes, for commercial lots. It's about 73 miles from Eau Claire, an hour and forty-five minutes down Highway 93 and Highway 53, and the village sits ten miles up from I-90 Exit 4. Send the address and what the lot needs and we'll set up a time to walk it. The estimate is free.
Where does work on an old track or a set of courts start?
It starts with what's underneath. A surface that's been patched for years can need anything from crack repair and a recoat to a full rebuild, and the difference is in the base and the drainage rather than in how the top looks. A walk and measurements come first, then a written scope with quantities you can put in front of the board.
How much does crack filling cost?
It is priced by the linear foot of crack rather than by the size of the surface, so a big driveway with four cracks costs less than a small one that has opened up all over. Width matters too: anything wide enough to need routing out first takes longer. On a driveway it is usually included up to a point when it is done with a sealcoat rather than billed on its own.
Why does the temperature of the crack filler matter?
At 400 degrees the rubber is thin enough to reach the bottom of the crack and hot enough to melt into the asphalt on both sides, so it bonds. Cold pour filler can't do either, which is why it lifts out in strips after a winter.
Should I fill cracks before sealcoating or after?
Before, always. Sealer is a thin wear layer and it can't bridge an open crack. Sealing over one changes its color and nothing else, and the crack reappears through the new surface within weeks.
Is there a crack too big to fill?
Yes. Past about an inch and a half, or once cracking has broken into a network of squares, filling won't hold because the surface around it is moving independently. Those areas get cut out and patched instead.
When is the best time of year for crack filling?
Spring or early fall in Holmen and the surrounding area is ideal, because cracks are at a middling width. In high summer they're at their tightest and in deep winter they're at their widest, and filling at either extreme means the filler is working against the movement rather than with it.

The Lots and Surfaces in Holmen

Holmen is a village of about 11,900 in La Crosse County, up US 53 from I-90 Exit 4, in what the county calls its primary growth corridor. It runs roughly seven miles north to south along Highways 53 and 35, and it's one of the faster growing communities in the state. From Eau Claire it's about 73 miles, an hour and forty-five minutes down Highway 93 and Highway 53.

The industrial ground is all on the north end. The North Holmen Industrial Area is just over 100 acres with about 81 of them developable, zoned light industrial, half a mile from four-lane Highway 53 and ten miles from I-90, with village water and sewer mains, gas along Granary Street and power on site. Kwik Trip, XeteX, Dairyland and Holmen Cheese are already in the North Holmen park, and around 60 percent of that land is still open. Bluffview, Hawkeye and McGilvray are the other three parks up there, and all of them were certified shovel-ready in December 2025 after checks on soil, utilities, zoning and ownership.

The other lots that matter belong to the village and the school district. The Municipal Center is here, and the district runs Holmen High School on McHugh Road with about 1,200 students, a middle school and four elementary schools. In April 2026 voters passed an operational referendum for programming, safety and maintenance, and it explicitly does not fund new buildings, which puts the money on the buildings and grounds already there.

Where we work in Holmen

  • North Holmen Industrial Park
  • Bluffview Business Park
  • Hawkeye Business Park
  • McGilvray Park
  • Highway 35 and Highway 53

Around Holmen: Star Hill, Empire Stadium at Holmen High School, The Holmen Municipal Center, The old Holmen Bank building at Main and State, Drugan's Golf Club on Sylvester Road.

11,866 people, 2024 Census estimate.

La Crosse County is in the Driftless Area, never glaciated, with the bedrock near the surface and loess over much of it. Star Hill, the bluff behind the village with the lit star on it, is what that looks like from the road.

Get a Free Estimate in Holmen

Tell us what it looks like and we'll come measure it. You get a written price before anything starts.

(715) 450-9897
  • Free on commercial lots and properties in Holmen
  • A photo of the problem helps, and it can go in the message
  • Surfaces that are not ready yet get told so at the estimate

Get an estimate

Send the form and we'll call you back. The estimate is free.

What can we help with?

By submitting, you agree to be contacted about your crack filling and sealing job. Text messages only go out if you checked the box above. We don't sell your info, ever.

Other Work We Do in Holmen

Crack Filling and Sealing in Nearby Towns

Everything about crack filling and sealing, including how the work goes and what changes the price