Asphalt Paving in River Falls, Wisconsin.

River Falls is a city of about 17,800 straddling the Pierce and St. Croix county line, on the Kinnickinnic River south of the interstate. It's about 63 miles from Eau Claire, an hour and twenty minutes out I-94 and down Highway 35, and the city puts itself five minutes off the interstate and thirty from downtown St. Paul. Highways 29, 35 and 65 all serve it. The University of Wisconsin-River Falls is here, with about 5,300 students.

Four named parks hold the industrial ground. Mann Valley Corporate Park on the northwest side is the biggest inside the city limits, more than 200 acres zoned for office and light industrial with a single 155-acre lot in it. Sterling Ponds Corporate Park has four lots left over 15 acres, Whitetail Ridge Corporate Park has two lots over 12.5 acres with roughly a dozen businesses and an estimated 400 employees already on it, and the older River Falls Industrial Park has a three-acre lot and an area zoned heavy industrial. The Radio Road interchange, built in 2014, puts all of them straight onto Highway 35.

The rest of the commercial surface is the campus and the hospital. UW-River Falls runs about 5,300 students and opened a science and technology center in 2026, the largest construction project in the university's history. Allina Health's River Falls Area Hospital is on East Division Street, with two more clinics in town. River Falls High School is on Cemetery Road with about 1,100 students, and Chippewa Valley Technical College has a branch campus here. Foley United, Interfacial Solutions and Rush River Brewing are among the businesses the city puts on its own site.